For many years now, the pay-per-view event has been a staple of professional wrestling. It’s a ultimate test, in a romantic sense, proving to yourself and others that people like your wrestlers, your booking, your promotion enough that they’re willing to pay actual money to see what the payoff (unless they’re filthy, worthless pirates of course). ECW, one of the most important indie wrestling promotions in wrestling history, existed for five years before they could sell ppvs, and now those events are probably the only thing people know most about the company. Yes, they are a boon and a curse sometimes, a combination of validation and criticism of any and all the decisions leading up to that point. For a smaller company a poorly received ppv can be a make-or-break situation, for a larger one certainly a black eye. Serious fucking business.